Name: The Discipline & Culture of Innovation
Price: 20.85 USD
Availability: OutOfStock
ISBN: 9788415735618

Homepage » Economía, Finanzas, Empresa Y Gestión » Empresa Y Gestión » Innovación Empresarial » The Discipline & Culture of Innovation

We will find it for you!
If you are looking for this book and not have stock, we will seek for you at no extra cost.
Just leave us your email, we will contact you as soon as we find it.

LOOK FOR ME!

Do not worry, we'll only contact you to let you know when we have the book. In any case your mail will be transferred to third parties or send you advertising or spam.

Books Frontpage The Discipline & Culture of Innovation

20,85 USD
* Free shipping to US.
Not available

-
Unit(s)

Features:

Pages: 215
Format: 21,5x13,5 cm
Edition Date: 2013
Edition: 17102011
Language: Inglés.
Binding: Libro.
Weight: 0,16 kg.

The Discipline & Culture of Innovation

A Socratic Journey
9788415735618
Authors: Jay Rao, Fran Chuán Sancho
Why do we forget about people when we talk about innovation?;Innovation has been a popular subject for the last years. Bruce Nussbaum, perhaps exaggerating, said "Innovation died in 2008, killed off by overuse, misuse, narrowness, incrementalism and failure to evolve. It was done by CEOs, consultants, marketeers, advertisers and business journalists who degraded and devalued the idea by conflating it with change, technology, design, globalization, trendiness, and anything new. It was done by an obsession with measurement, metrics and maths and a demand for predictability in an unpredictable world.;If so, why another book on innovation? Because it is not one more book on the subject! It is a book that does not talk about innovation, but about people. Is there anything as important as people when innovating? This book describes how to create a true culture of innovation, a culture where innovation is not an objective, but a consequence.