Name: Reinvender
Price: 25.94 USD
Availability: OutOfStock
ISBN: 9788416115754

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Features:

Pages: 240
Format: 23x15,3 cm
Edition: 1
Language: Castellano.
Binding: Tapa blanda o Bolsillo - Con solapas.
Weight: 0,40 kg.

Reinvender
9788416115754
Author: Marcos álvarez Orozco
Para que las tiendas se reinventen deben ofrecer algo más que productos y servicios, y aprovechar su fortaleza para entregar experiencias. Deben dejar de acumular stock para pasar a contar historias. Más allá del B2B (Business to Business) o del B2C (Business to Consumer), el nuevo retail será un modelo H2H (Human to Human).