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Books Frontpage Marketing Strategy: How To Design Market-Oriented Strategies To Win
  • 25,27 USD

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Features:

  • Pages: 170
  • Edition Date: 2019
  • Edition: 1
  • Language: Inglés.
  • Binding: Tapa blanda o Bolsillo - Bolsillo (España) - Trade paperback (EE.UU).
  • Editorial: EDITUM

  • Marketing Strategy: How To Design Market-Oriented Strategies To Win

  • 9788417157883

  • Authors: José Luis Munuera Alemán, Mª Elena Delgado Ballester

  • Strategic marketing decision making is becoming a critical activity in every firm because of unprecedented strategic marketing challenges and opportunities. These challengesand opportunities require more than ever marketing strategies for gaining and sustaining a competitive position. The course of Marketing Strategy: How to design market-oriented strategies to win deals with the underlying logic and processes for designing and implementing market-driven strategies. The purpose of this textbook is guiding students in their learning process and integrating what they have learned in earlier marketing courses in a strategic marketing plan.
  • 25,27 USD

  • * Free shipping to US.


  • Not available

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