Name: Fundamentals of Marketing
Price: 77.17 USD
Availability: OutOfStock
ISBN: 9788436825435

Homepage » Economía, Finanzas, Empresa Y Gestión » Empresa Y Gestión » Ventas Y Marketing » Investigación De Mercado » Fundamentals of Marketing

We will find it for you!
If you are looking for this book and not have stock, we will seek for you at no extra cost.
Just leave us your email, we will contact you as soon as we find it.

LOOK FOR ME!

Do not worry, we'll only contact you to let you know when we have the book. In any case your mail will be transferred to third parties or send you advertising or spam.

Books Frontpage Fundamentals of Marketing

77,17 USD
* Free shipping to US.
Not available

-
Unit(s)

Features:

Pages: 245
Format: 24x16 cm
Edition Date: 2011
Edition: 29082011
Language: Castellano.
Binding: Tapa blanda o Bolsillo - Cosido.
Weight: 0,94 kg.

Fundamentals of Marketing
9788436825435
Authors: Miguel Santesmases Mestre, Joaquín Sánchez Herrera, Teresa Pintado Blanco, María Jesús Merino Sanz
This is the English edition of the first marketing book in Spanish to be adapted to the European Space for Higher Education, which has been written with the new requirements of the recent official degrees in mind. In addition to its theoretical presentation illustrated with many examples, each chapter starts with a business situation, and closes with a case study with practice topics, key terms and review questions, along with related Internet links and specific bibliography. In addition, teachers and students are provided with complementary on-line material on the book’s website: www.miguelsantesmases.com/fm.htm This textbook presents the fundamentals of marketing, the market, the consumer’s environment and behaviour, the marketing research, and the information systems. It later goes deeper into the marketing tools (product and services management, pricing, communication, sales, distribution and, lastly, the marketing plan), all supported by examples and case studies. Chapters dealing with relationship marketing, customer relations management, new communication technologies and emerging marketing techniques have also been included. Fundamentals of Marketing offers a modern approach, adapted to the new teaching methodologies which will make both the teaching and learning of the principles of marketing much easier.