We will find it for you!
If you are looking for this book and not have stock, we will seek for you at no extra cost.
Just leave us your email, we will contact you as soon as we find it.

LOOK FOR ME!


Do not worry, we'll only contact you to let you know when we have the book. In any case your mail will be transferred to third parties or send you advertising or spam.
Ficha
Books Frontpage Distribution Channels
  • 18,04 USD

  • * Free shipping to US.


  • Not available
    • -

    • Unit(s)

Features:

  • Pages: 285
  • Edition Date: 2012
  • Edition: 20012012
  • Language: Inglés.
  • Binding: Libro en otro formato - Tela sobre cartón.
  • Weight: 0,14 kg.
  • Distribution Channels

  • 9788473568203
  • Authors: Agustín López-Quesada, Andrés Gusó Sierra, Agustín López-Quesada Fernández

  • Trade Distribution is the link between manufacturing and consumption of services and goods. Its main role consists of delivering products to consumers for their use, exploitation or destruction. Generally, majority of manufacturers use intermediaries. We certainly can say that we will be outsourcing the trading of our products or services. We could define our Distribution Policy as follows: “The meaningful and methodical way of establishing to whom to sell by delivering the product or service at the best quality possible, on time, in full and at the right place.” An organisation can hardly set the product price without considering which trade channel we will be using to reach the final consumer. The number of third parties involved in the distribution channel will be one of the key drivers to consider, as each of them will contribute to increasing the final product or service cost price. Trade margin will be determined by this kind of decisions. INDEX Introduction. Distribution as a key marketing tool Trade channels Strategic distribution development Global channel profitability analysis Information Systems, Communications and Monitoring for distribution channels Distribution trends GLOSARY BIBLIOGRAPHY
  • 18,04 USD

  • * Free shipping to US.


  • Not available